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5 Blogs and online publications for business students

Limestone College Business

Since landing a dream job may require more than education credentials, students are often advised to supplement their classroom learning with internships and spare time reading. For those who are pursuing a Bachelors in Business Administration in Marketing at Limestone College, here are five popular business blogs and/or online publications that can help you keep […]

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January 23rd, 2017

Posted in Business Books & Resources

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Debunking the biggest accounting career myth

Limestone College Business

Unlike other business professions, there is no secret that accounting has suffered generalizations that have painted the profession in a boring, number crunching, sit-behind-your-desk-all-day kind of way. Simple logic would help argue that similar portrayals could have been easily attributed to other business professions such as finance, for example. Finance, like accounting, shares its close […]

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April 20th, 2016

Posted in Business Degree At Work

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Will you really use the 4 P’s of marketing?

Limestone College Business

If you are earning a bachelor’s degree in marketing, it’s likely you’ve been introduced to the 4 P’s —product, price, place and promotion. However, despite the framework’s wide presence in the college-level marketing courses, there is some debate about its modern day use. Coined in the late 1950s, this framework — also known as the […]

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March 16th, 2016

Posted in Business Degree At Work

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Marketing Spotlight Series 3: Creative Careers

Limestone College Business

For those who may not be particularly excited about pursuing quant-based careers, the creative side of marketing offers an exciting alternative. A great number of creative marketing positions exist within agencies that provide marketing, advertising, communications and PR services to other companies. It is under the roof of agencies that your favorite advertising campaigns are […]

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March 25th, 2015

Posted in Careers

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Marketing Spotlight Series 2: Quant Careers

Limestone College Business

In continuation of our Marketing Spotlight Series, we are taking a look at the type of quantitative or analytics careers available for students pursuing a bachelor’s degree in marketing. At Limestone College, marketing majors are required to take courses in both marketing and other business disciplines such as accounting, finance, economics and statistics. This diverse […]

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February 18th, 2015

Posted in Careers

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Marketing Spotlight Series 1: From creative thinking to analytics

Limestone College Business

Whether you consider yourself a numbers person or a creative, a degree in marketing offers a wide variety of career paths that fulfill a broad range of interests. From becoming a wordsmith behind the next big advertising campaign to the brains behind a pricing strategy, a bachelors degree in marketing offers students a solid foundation […]

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January 14th, 2015

Posted in Careers

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