Google’s job search engine and changes in HR recruiting

Limestone College Business

Last month, Google CEO, Sundar Pichai announced the launch of Google’s new job search engine, “Google for Jobs,” during Google’s annual I/O developer conference, May 17-19, 2017.

Google for Jobs will aim to better connect employers and job seekers through partnering with other job search providers such as LinkedIn, Monster, and Glassdoor among others. The job search engine will leverage machine learning technology to better understand how jobs are categorized and how various titles relate to each other.

For example, a search for “HR specialist” could mean “talent management associate” or “benefits specialist,” depending on how the job description is written. Understanding these nuances will allow for more effective search results.

In addition to offering standard tools that allow job filtering by location, title, etc. the job search engine will also offer capabilities like checking the job commute time, helping job seekers decide if a potential employer is close enough.

Currently, the world’s most popular job site, Indeed.com is taking note. During Indeed Interactive 2017 Conference, The Society for Human Resource Management (SHRM), caught up with Indeed’s President, Chris Hyams and other senior executives to discuss industry’s latest developments, including Google’s advances.

Hyams pointed out that “The initial idea to create a search engine as opposed to a job board was the first thing that differentiated [Indeed]” from other competitors. That, along with the company’s 12-year investment in building a global presence with over 5,000 employees focused specifically on helping people find jobs makes Hyams feel optimistic about maintaining the market leadership position.

Hyams also stressed the importance of continued development and growth for staying on top. He explained that Indeed’s recent focus on mobile friendliness, particularly as it relates to applying for jobs, is one of the examples of company’s forward-thinking approach responsible for fueling its success.

Indeed’s Senior Vice President for HR, Paul Wolfe also discussed how technology has changed recruiting in the last 20 years by offloading inefficient processes and offering recruiters more time to focus on building relationships with prospective hires.

At Limestone College, students pursuing a Bachelors in Human Resource Management, will cover recruitment and recruiting technology in HR 311 – Staffing and Labor Relations. This course exposes students to all aspects of the hiring process including recruiting, assessment of candidates, and staffing evaluation.

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