Will you really use the 4 P’s of marketing?

Limestone College Business

If you are earning a bachelor’s degree in marketing, it’s likely you’ve been introduced to the 4 P’s —product, price, place and promotion. However, despite the framework’s wide presence in the college-level marketing courses, there is some debate about its modern day use. Coined in the late 1950s, this framework — also known as the […]


March 16th, 2016

Posted in Business Degree At Work

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